Imigqa yokukhiqiza yamarobhothi izoqeda isidingo semigqa yokukhiqiza engaphambili noma engemuva, ngaleyo ndlela yehlise kakhulu izindleko zabasebenzi.
I-Sweetgreen ilungiselela ukwethula izindawo zokudlela ezimbili ezifakwe ngomugqa wokukhiqiza ozenzakalelayo we-Infinite Kitchen. Kusukela yathola ngo-2021 i-Spyce, umqondo wamayunithi amabili asheshayo-nsuku zonke afakwe uhlelo lwamarobhothi, inkampani ibisebenza ukuthola ukuthi isetshenziswa nini futhi kuphi ithuluzi, elisebenzisa amabhande okuhambisa ukuze ikhiphe izingxenye zezithako.
Isitolo sokuqala esinemigqa yokukhiqiza ezenzakalelayo sizovula ngoLwesithathu eNaperville, e-Illinois. Ikhishi lesibili i-Infinity Kitchen kulindeleke ukuthi livulwe ngasekupheleni kwalo nyaka. Lokhu kuzoba ukuthuthukiswa kwendawo yokudlela ekhona ezosiza inkampani ukuthi iqonde indlela yokuhlanganisa kangcono isistimu kumasayithi akhona ngokuzayo.
"Sikholelwa ukuthi lo mqondo omusha oqhutshwa yi-automation ungadala ukusebenza kahle okuzosivumela ukuthi sikhule ngokushesha futhi sizuze inzuzo ephezulu," kusho isikhulu esiphezulu uJonathan Nyman ngesikhathi socingo lwekota lokuqala lwenkampani. "Ngenkathi sisahlola futhi sifunda, silindele ukuthi i-Infinite Kitchen ihlanganiswe nepayipi lethu."
Ulayini wokukhiqiza we-robotic uzolungiselela i-100% yama-oda, uqede isidingo semigqa yokukhiqiza yangaphambili nangemuva. Cishe ingxenye yabasebenzi abashintshashintshayo ezindaweni zokudlela ze-Sweetgreen bayakhiqizwa noma bayahlanganiswa, okusho ukuthi uhlelo luzokhulula abasebenzi ukuthi bagxile ekunikezeni amakhasimende.
I-Infinite Kitchen kulindeleke ukuthi inikeze ukukhula kwamandla okubalulekile, u-Neman athi bekulokhu "kugxilwe kuyo" ku-Sweetgreen ezinyangeni eziyisithupha ezedlule. Ukuthuthukiswa kwabasebenzi nabasebenzi, izinsiza zokuqeqesha ezithuthukisiwe kanye nesakhiwo esisha sobuholi esiqeda abaphathi abaphakathi kukhuphule isivinini somsebenzi. Amafomethi amasha, okuhlanganisa nezitolo zokuqala eziseceleni komgwaqo ezethulwe ngonyaka odlule, nawo abone ukwanda kokusebenza.
"Njengoba amazinga ethu abasebenzi kanye nezimo zokusebenza ziba ngcono, sigxile ngempela ekwandiseni imingcele emigqeni yethu yokukhiqiza yedijithali," kusho u-Nieman. "Sikwazile ukukhulisa umthamo ngamaphesenti angama-20 kuwo wonke umkhumbi, okusho ukuthi amaphesenti angama-20 abantu abengeziwe ebesisebenzela."
Le nkampani futhi isebenzela ukukhulisa isivinini sesevisi kolayini abangaphambili njengoba umhlaba uvulwa kabusha futhi amakhasimende amaningi abuyela ezindaweni zokudlela.
“Kube nokukhula okukhulu emgqeni ongaphambili, futhi sigxile kakhulu ekwandiseni umthamo wabadlali abaphambili,” kusho u-Nieman. "Lawo makhasimende aqala imisebenzi yawo ezindaweni zokudlela ngokuvamile angena ku-ecosystem yethu yedijithali futhi abe amakhasimende abalulekile kithi."
Ukuze kube njalo, inkampani isanda kwethula i-Sweetpass, uhlelo lwayo lokuqala lokwethembeka eminyakeni emibili. Amalungu athola ukufinyelela emiklomelweni ekhethiwe nezinselele, kanye nethuba lokuzuza izinto zemenyu ezintsha nokuthengiswayo kwenguqulo enomkhawulo. Uhlelo olunezigaba ezimbili futhi luhlanganisa i-Sweetpass+, ukubhalisa kwanyanga zonke okungu-$10 okuvuza abasebenzisi abathembekile ngesaphulelo sika-$3 sama-oda wansuku zonke we-Sweetgreen, ukusekelwa kwamakhasimende okubalulekile, izinzuzo zokuthumela, ukufinyelela kwangaphambi kwesikhathi kokuthengiswayo nezinye izici ezikhethekile.
"Ukwethulwa kwethu kuhambe kahle kakhulu futhi kwathola ukusabela okuhle," kusho u-Niemann. "Sikholelwa ukuthi lolu hlelo lunamandla okunyusa inzuzo hhayi kuphela ngemali ekhokhwayo yobulungu, kodwa futhi nokwandisa kancane kancane isisekelo samakhasimende ethu."
Uthe i-Sweetgreen ibonise intshisekelo eqinile kukho kokubili inguqulo yamahhala nekhokhelwayo, kokubili okuvumela ukwenziwa ngokwezifiso okubanzi kanye nezinzuzo ezenziwe ngokwezifiso.
Uthe: “Indlela esakha ngayo isinike abantu abaningi. "Singakwazi ukusebenzisa imali ngempumelelo kakhulu ekukhangiseni nasekukhangiseni nokuthi singakhuphula kanjani imvamisa yezivakashi ngaphandle kokuthi sisebenzise izindlela ezilingana nosayizi owodwa."
Ukuthengiswa kwedijithali kubalele u-61% wemali engenayo ye-Sweetgreen ngekota yokuqala, futhi cishe izingxenye ezimbili kwezintathu zokuthengisa ezivela eziteshini eziqondile zomkhiqizo. Ukusheshisa ukwamukelwa kwedijithali kulethe ikota eqinile, i-Sweetgreen ithumela imali engenayo eqinile futhi inciphisa ukulahlekelwa kwayo. Imiphumela inika uNeman ukuzethemba emandleni enkampani okwenza inzuzo okokuqala ngqa ngo-2024.
Ukuthengiswa kwekota yokuqala kukhuphuke ngo-22% kwafinyelela ku-$125.1 million, futhi ukuthengiswa kwesitolo esifanayo kukhuphuke ngo-5%. Ukukhula okuqhathanisayo kufaka phakathi ukwenyuka ngo-2% kumthamo wemisebenzi futhi kwazuza ekukhuphukeni ngo-3% kwamanani emenyu aqaliswe ngoJanuwari. Imali engenayo ye-AUV yenkampani ikhuphuke yafinyelela ku-$2.9 million isuka ku-$2.8 million ngekota yokuqala ka-2022.
Imajini yeleveli yezindawo zokudlela ihlale izinzile ku-14%, yehle isuka ku-13% ngonyaka odlule. Ukulahlekelwa okulungisiwe kwe-EBITDA kwekota bekungamaRandi ayizigidi ezingu-6.7, kwehla kusukela ku-$17 wezigidi ngekota yokuqala ka-2022. Ngaphandle komthelela woMthetho we-CARES Act wokubamba isikweletu sesisebenzi, amamajini ezinga lezindawo zokudlela abezoba ngu-12% kanye nokulahlekelwa okulungisiwe kwe-EBITDA kwezigidi ezingu-13.6 zamaRandi.
Izindleko zokudla, iziphuzo kanye nokupakisha zibalele ku-28% wemali engenayo ngekota futhi zibe phezulu ngamaphuzu angama-200 kunango-2022. Lokhu kukhuphuka kungenxa yokuphazamiseka kokupakisha inkampani ebhekane nakho ekuqaleni konyaka. Izindleko zabasebenzi nezinye ezihlobene nazo zibalele ku-31% wemali engenayo, zehle ngamaphuzu ayisisekelo angama-200 kusukela esikhathini esifanayo ngonyaka odlule.
Izindleko ezijwayelekile nezokuphatha ze-Sweetgreen zekota bezingu-$34.98 wezigidi, zehle ngo-$15.3 wezigidi kusukela onyakeni owandulele, ngenxa yokwehla kwezindleko zesinxephezelo esisekelwe ku-$7.9 million, ukwehla ngezinzuzo eziyizigidi ezingu-5. $1 ezihlobene Nekhredithi Yentela Yokugcinwa Kwabasebenzi kanye namaholo nezinzuzo eziphezulu. .
Izindleko eziphansi, ezihambisana nenzuzo ephezulu yezindawo zokudlela, zisize i-Sweetgreen yehlisa ukulahlekelwa kwayo yaya ku-$33.7 million isuka ku-$49.7 million ngonyaka odlule.
Ngaphezu kokuqondisa uhlaka lwayo lobuholi, inkampani yamemezela ekuqaleni kwalo nyaka ukuthi ithatha izinyathelo zokuphatha izindleko, inciphisa izindleko zesikhungo sosizo zisuka ku-$108 million ngo-2022 ziye ku-$98 million ngo-2023. U-Neman ulindele ukuthi izindleko zesikhungo sokusekela njengephesenti lemali engenayo zikhule ngo-16-17% unyaka ogcwele, zisuka ku-30% ngo-2019.
“Akungabazeki ukuthi ukuqhubeka nokuthuthukisa ukusebenza kahle kwesikhungo sethu sokweseka kuyinto eseqhulwini eqenjini lethu labaphathi,” esho. "Sizoqhubeka nokuthuthukisa isikhungo sosizo kuphela uma ukutshalwa kwezimali okunye kuveza inzuzo ebonakalayo emalini."
I-Sweetgreen iphinde yathatha indlela eqondile yokwandisa ubukhona bayo, ivula izitolo ezintsha ngokushesha futhi igcizelela “ikhwalithi phezu kobuningi” lapho ingena ezimakethe ezintsha. Le nkampani ihlela ukuvula izitolo ezintsha ezingu-30-35 kulo nyaka, kusukela ezitolo ezingu-39 ezivulwe ngo-2022. Engxenyeni yokuqala, inkampani yavula izindawo zokudlela ezingu-12 futhi yavala ezintathu, iphetha ikota ngenani lezitolo ze-195. U-CFO Mitch Rebeck uthe zonke izitolo ezivaliwe zinezitolo eziseduze ezihlinzeka "isipiliyoni esingcono kumakhasimende namalungu eqembu," okuvumela i-Sweetgreen ukuthi izuze ngokushintsha ukuthengisa kusuka kwesinye isitolo kuya kwesinye.
Ngaphezu kokunciphisa izindleko nokuthatha indlela ecophelelayo ekukhuleni, i-Sweetgreen ibheka uhlelo lwayo lokwethembeka njengesisusa sokwandisa ukuthengisa nokuzuza inzuzo. Enye i-catalyst inikeza imenyu ebanzi.
Ingxabano emfushane yezomthetho ne-Chipotle Mexican Grill ayizange idambise ithemba lika-Nieman mayelana nemenyu yakamuva yomkhiqizo. Ezinsukwini ezimbalwa ngemuva kokuba inkampani ikhiphe iChipotle Chicken Burrito Bowl, ekhokhiswe njengesitsha sokuqala ngaphandle kwemifino, uChipotle wafaka icala enkantolo esola uchungechunge lwesaladi lokwephulwa kwelungelo lobunikazi. Izimbangi ezisheshayo ngokushesha zenze isivumelwano, futhi i-Sweetgreen yashintsha igama lomkhiqizo laba yiChicken + Chipotle Pepper Bowl.
Ngisho nomkhiqizo wangemuva kokwethulwa kabusha, isitsha se-burrito sisasebenza kahle kakhulu futhi sadlula imigomo yokutholwa kwamakhasimende, saba ngomunye wemikhiqizo emihlanu esebenza kahle kakhulu ye-Sweetgreen.
U-Niemann uthe inkampani “inohlelo lwemenyu oluqinile” oluhlanganisa ukuhlola okusanhlamvu okunempilo namaphrotheni kanye nokubambisana nabapheki abanethonya. Okunamathiselwe okuthuthukisiwe kungenye indawo yokugxila. Umkhiqizo usanda kukhipha i-hummus njengesitsha esiseceleni sesinkwa se-focaccia. Inkampani iphinde yandisa iminikelo yayo yesiphuzo ngezinketho ezintsha zesoda enempilo futhi yengeza uphudingi olusha lukashokoledi kumenyu yayo yophudingi.
“Yize kuseyisiqalo lesi, sesivele sibona ukunyuka kwamaphrimiyamu cishe ngo-25% emasontweni amathathu okuqala okwethulwa,” kusho uNeman. "Sikholelwa ukuthi amathuba e-margin azodala elinye ithuba elibalulekile le-Sweetgreen eminyakeni ezayo."
Incwadi yezindaba ye-imeyili ephindwe kahlanu ngesonto ekugcina unolwazi lwakamuva ngezindaba zomkhakha kanye nokuthi yini entsha kusayithi.