Imigqa yokukhiqiza yamarobhothi izoqeda isidingo semigqa yangaphambili noma ephelele yokukhiqiza, ngaleyo ndlela kunciphise izindleko zabasebenzi.
I-SweetGreen ilungiselela ukwethula izindawo zokudlela ezimbili ezifakwe umugqa wokukhiqizwa wekhishi ongenamkhawulo wekhishi. Kusukela ukutholwa kwayo okungu-2021 kwe-SpyCE, umqondo osheshayo osheshayo wansuku zonke okufakwe ohlelweni lwe-robotic, inkampani bebelokhu isebenza ukuthola ukuthi ithuluzi, elisebenzisa amabhande okuhambisa ngokuqondile ezingxenyeni ezithile zezithako.
Isitolo sokuqala esinemigqa yokukhiqiza ezenzakalelayo sizovulwa ngoLwesithathu eNapershille, e-Illinois. Ikhishi lesibili le-infinity kulindeleke ukuthi livulwe kamuva kulo nyaka. Lokhu kuzoba ngcono endaweni yokudlela ekhona ezosiza inkampani ukuthi iqonde ukuthi kufanele ihlanganise kangcono kanjani uhlelo kumasayithi akhona ngokuzayo.
"Sikholwa ukuthi lo mqondo omusha oqhutshwa yi-automation ungadala ukusebenza kahle okuzosivumela ukuthi sikhule ngokushesha futhi sifinyelele inzuzo ephezulu," kusho uCeo uJonathan Nyman ngesikhathi sokuthola imali yekota yokuqala yekota yenkampani. "Ngenkathi sisaqhubeka nokuhlola nokufunda, silindele ukuthi ikhishi elingapheli lihlanganiswe nepayipi lethu."
Umugqa wokukhiqiza amarobhothi uzolungiselela ama-100% ama-oda, aqede isidingo semigqa yokukhiqiza ngaphambili nangemuva. Cishe ingxenye yabasebenzi eguquguqukayo ezindaweni zokudlela ze-sweetegreen isekukhiqizeni noma emhlanganweni, okusho ukuthi uhlelo luzokhulula abasebenzi ukuze bagxile kumakhasimende asebenza.
Ikhishi elingenamkhawulo kulindeleke ukuthi linikeze ukukhula kwamandla okubalulekile, okushiwo yiNeman kungukuthi "ukugxila" kwe-Sweetgreen ezinyangeni eziyisithupha ezedlule. Ukuthuthuka kokusebenza kwabasebenzi nakwabasebenzi, izinto zokuqeqesha ezithuthukisiwe kanye nokwakheka kobuholi obusha okususa abaphathi abaphakathi bakhuphule ijubane lenkonzo. Amafomethi amasha, kufaka phakathi izitolo zokuqala ze-curbside ezethulwe ngonyaka owedlule, nazo zibone ukwanda kokudlula.
"Njengoba izimo zethu zabasebenzi kanye nezimo zokusebenza zithuthuka, sigxile kakhulu ekukhuliseni imikhawulo emigqeni yethu yokukhiqiza yedijithali," kusho uNieman. "Sikwazile ukwandisa amandla ngamaphesenti angama-20 kuyo yonke imikhumbi yonke, eyayisho ukuthi abantu abaningi abangamaphesenti angama-20 esasikhonza."
Le nkampani futhi isebenza ukukhulisa ijubane lesevisi emigqeni yangaphambili njengoba umhlaba uvule futhi amakhasimende amaningi abuyela ezindaweni zokudlela.
"Kunokukhula okukhulu emgqeni wangaphambili, futhi nathi sigxile kakhulu emandleni andayo emgqeni wangaphambili," kusho uNieman. "Lawo makhasimende aqala imisebenzi yabo ezindaweni zokudlela zethu ngokuvamile afaka i-ecosystem yethu yedijithali futhi abe amakhasimende abaluleke kakhulu kithi."
Ukufeza lokho, inkampani isanda kwethulwa i-sweetpass, uhlelo lwayo lokuqala lokuthembeka eminyakeni emibili. Amalungu athola ukufinyelela emivuzweni ekhethiwe nezinselelo, kanye nethuba lokuthola izinto ezintsha zemenyu nokuthengiswa okulinganiselwe. Uhlelo lwe-tier ezimbili lubandakanya ukuthokozela +, okubhaliselwe kwanyanga zonke kwanyanga zonke okuvuza ama-oda athembekile we- $ 3 off sweetgreen, ukusekelwa kwamakhasimende okubaluleke kakhulu, izinzuzo zokuthumela, ukufinyelela kwasekuqaleni kokuthengiswayo kanye nezinye izici ezikhethekile.
"Ukwethulwa kwethu kwahamba kahle futhi kwathola impendulo enkulu," kusho uNiemann. "Sikholwa ukuthi lolu hlelo lunamandla okukhulisa inzuzo hhayi kuphela ngemali ebulungu elihlanganisiwe, kodwa futhi ngokunwebeka kancane kancane isisekelo sekhasimende lethu."
Uthe i-Sweetgreen ikhombisile intshisekelo enamandla kuzo zombili izinhlobo zamahhala nezenzelwe, zombili ezivumela ukwenza ngokwezifiso okubanzi nezinzuzo ezenziwe ngezifiso.
Uthe: "Indlela esiyakhele ngayo isinike indlela ozenzela wena uqobo," kusho yena. "Singasebenzisa imali ngempumelelo kakhulu ekukhangiseni nasekukhangiseni nokuthi singakhulisa kanjani imvamisa yezivakashi ngaphandle kokusebenzisa usayizi owodwa ofanele - zonke izindlela."
Ukuthengiswa kwedijithali kubalwe ngo-61% wemali engenayo ye-sweetgreen kwikota yokuqala, cishe ngezingxenye ezimbili kwezintathu zokuthengisa okuqhamuka eziteshini eziqondile zomkhiqizo. Ukusheshisa ukwamukelwa kwedijithali kulethwe ikota eqinile, nge-SweetGreen ukuthumela imali engenayo eqinile nokusika ukulahleka kwayo. Imiphumela inika uNkulunkulu ukuzethemba emandleni enkampani yokuba inzuzo okokuqala ngo-2024.
Ukuthengiswa kwekota yokuqala kukhuphuke ama-22% kuya ku- $ 125.1 million, futhi ukuthengiswa okuyisitolo okufanayo kwanda ngo-5%. Ukukhula kokuqhathanisa kufaka phakathi ukukhuphuka okungu-2% kwamavolumu okuthengiselana futhi kuhlomule ngokwanda okungu-3% kwamanani wemenyu aqaliswe ngoJanuwari. Imali engenayo yenkampani ye-AUV yenyuke yaya ku- $ 2.9 million kusuka ku- $ 2.8 million kwikota yokuqala ka-2022.
Ama-margins weleveli yokudlela ahlala ezinzile ngo-14%, phansi kusuka ku-13% ngonyaka owedlule. Ukulahleka kwe-EBITDA eguquliwe kwekota kwakungu- $ 6.7 million, kusuka ezigidini ezingama- $ 17 kwikota yokuqala ka-2022. Ukungafaki umthelela we-Cares Act
Ukudla, Iziphuzo kanye nezindleko zokupakisha kubalwa ama-28% wemali yemali yekota futhi kwakungamaphuzu angama-200 aphakeme kuna-2022. Ukwanda kungenxa yokuphazamiseka okuhlanganisiwe le nkampani ebhekene nayo ekuqaleni konyaka. Izindleko zabasebenzi kanye nezindleko ezihlobene zibalwe ama-31% wemali engenayo, ezansi ngamaphoyinti angama-200 ukusuka esikhathini esifanayo ngonyaka owedlule.
Izindleko ezijwayelekile ze-SweetGreen kanye nezokuphatha zekota zazingama- $ 34,98 million, ezansi ama- $ 15.3 million kusukela ngonyaka we-Rejection Resence, ngenxa yezinzuzo ezihlobene nezikweletu zentela yabasebenzi kanye nezinzuzo. .
Izindleko eziphansi, ezihambisana nenzuzo ephakeme yokudlela, isize i-SweetGreen Sika ukulahleka kwayo ku- $ 33.7 million kusuka kuma- $ 49,7 million ngonyaka edlule.
Ngaphezu kokuhlehlisa isakhiwo sayo sobuholi, inkampani yamenyezelwa ekuqaleni kwalo nyaka ukuthi ibithatha izindlela zokuphathwa kwezindleko ezivela kumaphesenti angama-208 kuya kwangamaphesenti angama-208 kuya ku-20% ngonyaka ogcwele, kusukela ngo-30% ngonyaka ka-2019.
"Akungatshazwa ukuthi ukuqhubeka nokuthuthukisa ukusebenza kahle kwesikhungo sethu sokusekelwa kuyinto ebaluleke kakhulu eqenjini lethu labaphathi," kusho yena. "Sizoqhubeka nokuthuthukisa isikhungo sokusekelwa uma okunye ukutshala imali kukhiqiza ukubuya okubonakalayo enhlokodolobha."
I-SweetGreen ibuye yathatha indlela eqondiswe kakhudlwana yokwandisa ubukhona bayo, ukuvula izitolo ezintsha ngaphansi kokushesha nokugcizelela ubungako obusha "lapho ungena emakethe emisha" lapho ungena emakethe emisha. Le nkampani ihlela ukuvula izitolo ezintsha ezingama-30-35 kulo nyaka, zisuka ezitolo ezingama-39 zivulwe ngo-2022. Kukota yokuqala, inkampani yavula ezintathu zokudlela futhi ivala ikota enezitolo ezingama-195. I-CFO Mitch Rebeck ithe zonke izitolo ezivaliwe zinezitolo eziseduze ezihlinzeka "isipiliyoni esingcono kumakhasimende namalungu eqembu," ukuvumela i-Sweetgreen ukuba inzuzo ngokuthengisa okuguqukayo esitolo esisodwa kuya kwesinye.
Ngaphezu kokusika izindleko futhi uthathe indlela eqaphile ngokwengeziwe ekukhuleni, i-SweetGreen Buka uhlelo lwayo lokuthembeka njengoCatalyst ngokwanda kokuthengisa nokuthola inzuzo. Enye iCatalyst inikeza imenyu ebanzi.
Ingxabano emfushane yezomthetho neChipotle Mexican Grill ayizange isuse ithemba likaNieman ngemenyu yakamuva yomkhiqizo. Izinsuku nje ngemuva kokuthi inkampani ikhiphe isitsha seChipotle Chicken Burrito Bowl, ikhokhiswe njengesitsha sokuqala ngaphandle kwemifino, uChipotle wafaka icala lokumangalela i-salad chain yokwephulwa kwe-copyright. Izimbangi ezisheshayo ezingabasebenzi zishaye isivumelwano ngokushesha, futhi i-Sweetgreen yashintsha igama lomkhiqizo liye enkukhu + i-chipotle pepper Bowl.
Noma nge-regbrand yangemva kokuvulwa kabusha, isitsha se-burrito sisaphumeleli futhi sidlula imigomo yokutholwa kwamakhasimende, iba ngomunye wemikhiqizo emihlanu esebenza kahle kakhulu.
UNiemann uthe inkampani inecebo "elinamandla lemenyu elinamandla" elihlanganisa nokuhlola okusanhlamvu namaprotheni futhi asebenzisana nabapheki abanethonya. Okunamathiselwe okuthuthukile kungenye indawo yokugxila. Umkhiqizo osanda kukhipha i-hummus njengesitsha esiseceleni kwesinkwa se-fontaccia. Le nkampani iphinde yandisa iminikelo yesiphuzo yayo ngezinketho ezintsha ze-soda ezinempilo futhi ingeze i-dessert entsha ye-chocolate kumenyu yayo ye-dessert.
"Ngenkathi lokhu kumane nje kuyisiqalo, sesivele sibona ukwanda kwamaphrimiyamu acishe abe ngu-25% emasontweni amathathu okuqala okuqalisa," kusho uNeman. "Sikholwa ukuthi amathuba ama-margin azokwakha elinye ithuba eliphakeme le-sweetgreen eminyakeni ezayo."
Iphepha lezindaba le-imeyili ezinhlanu-masonto onke elikugcina usesikhathini nezindaba zakamuva zemboni nokuthi yini okusha esizeni.