GENEVA, Dec. 6, 2022 /PRNewswire/ — I-Firmenich, inkampani yangasese enkulu kunazo zonke emhlabeni yokunambitheka nephunga, iyakuthokozela ukumemezela ukukhishwa kwesithelo sikadrako esinambitheka sango-2023, sibungaza isifiso sabathengi sezithako ezintsha ezithokozisayo kanye nokunambitheka okugqamile, okujabulisayo.
“Lokhu kuphawula i-11th Flavour of the Year, nokuyinto amakhasimende ethu abelokhu eyibheke ngabomvu unyaka nonyaka.Ukudlidliza kwe-Dragon fruit kuyisinqumo esihle njengoba siqala unyaka ojabulisayo wezinguquko,” kusho uMaurizio Clementi, uMongameli wesikhashana wesikhashana, isigaba se-Firmenich's Taste & Beyond. “Lokhu kuphawula i-11th Flavour of the Year, nokuyinto amakhasimende ethu abelokhu eyibheke ngabomvu unyaka nonyaka.Ukudlidliza kwe-Dragon fruit kuyisinqumo esihle njengoba siqala unyaka ojabulisayo wezinguquko,” kusho uMaurizio Clementi, uMongameli wesikhashana wesikhashana, isigaba se-Firmenich's Taste & Beyond.“Leli yiphunga lika-11 lonyaka amakhasimende ethu alilangazelela minyaka yonke.Ukukhanya okunesibindi kwesithelo sikadrako kuyisinqumo esihle njengoba singena onyakeni othokozisayo woshintsho,” kusho ibamba likaMongameli uMaurizio Clementi.Подразделение Firmenich Taste & Beyond. Isigaba se-Firmenich Taste & Beyond.“Leli yiphunga lethu laminyaka yonke le-11 amakhasimende ethu alilangazelela minyaka yonke.Ukukhanya okunesibindi kwesithelo sikadrako kuyisinqumo esihle njengoba singena onyakeni othokozisayo woshintsho,” kusho ibamba likaMongameli uMaurizio Clementi.芬美意的Taste & Beyond 部门. Nambitha & Beyond 部门. Подразделение Firmenich Taste & Beyond. Isigaba se-Firmenich Taste & Beyond.“Izifundo zethu ezibanzi zobuntu ziveze ushintsho oluqinile empilweni kanye nokusimama ekukhetheni ukudla neziphuzo, kanye nokuvela kokulindelwe okuphezulu kokunambitheka.Ngoba konke esikwenzayo kusekelwe emvelweni nasekuhlonipheni ukuqonda okujulile kwabathengi, okusigqugquzele ukuthi sikhethe iphunga lonyaka elikwenza kokubili.”
Onyakeni wesibili olandelanayo, i-Firmenich ne-Pantone® bangene ebudlelwaneni bezinzwa.Iziphathimandla zemibala emhlabeni wonke zisanda kukhipha i-PANTONE® 18-1750 Viva Magenta™, Umbala Wonyaka ka-2023, ochazwa “njengombala ongesabi, ogqamile okukhanya kwawo kukhuthaza ithemba nenjabulo.” UMikel Cirkus, uMqondisi we-Global Creative Director we-Taste & Beyond uthe: “Ngendlela i-Pantone's Color of the Year ethwebula ngayo izingqikithi ezisafufusa ezibonwa emhlabeni osizungezile, ukukhetha kwethu i-Flavour of the Year kwenza kanjalo ngokuhumusha izimpawu ezintsha zibe izinzwa ezinhle. okuhlangenwe nakho.Ukukhethwa kwethu kuka-2023 kwesithelo sikadrako kukhombisa ulwanga olukhulayo lwabathengi emhlabeni jikelele kanye nesifiso esisha noma esingavamile uma kukhulunywa ngezithako nokunambitha. " UMikel Cirkus, uMqondisi we-Global Creative Director we-Taste & Beyond uthe: “Ngendlela i-Pantone's Color of the Year ethwebula ngayo izingqikithi ezisafufusa ezibonwa emhlabeni osizungezile, ukukhetha kwethu i-Flavour of the Year kwenza kanjalo ngokuhumusha izimpawu ezintsha zibe izinzwa ezinhle. okuhlangenwe nakho.Ukukhethwa kwethu kuka-2023 kwesithelo sikadrako kukhombisa ulwanga olukhulayo lwabathengi emhlabeni jikelele kanye nesifiso esisha noma esingavamile uma kukhulunywa ngezithako nokunambitha. " Микель Циркус, глобальный креативный директор Taste & Beyond, сказал: «Подобно тому, как цвет года Pantone отражает новые темвокс, ул. наш выбор аромата года делает это путем преобразования новых сигналов в положительные сенсорные ощущения. UMikel Circus, Umqondisi Wokudala We-Global kwa-Taste & Beyond, uthe: “Njengoba Umbala Wonyaka We-Pantone ubonisa amatimu amasha abonwa emhlabeni osizungezile, ukukhetha kwethu Iphunga Lonyaka kwenza lokhu ngokuhumusha izinkomba ezintsha zibe yimizwa emihle.Ukukhetha kwethu isithelo sikadrako ngo-2023 kukhombisa ukunambitheka okwandayo kwabathengi emhlabeni jikelele kanye nesifiso sabo sokusha noma okungajwayelekile uma kukhulunywa ngezithako nokunambitha. " I-Taste & Beyond 全球创意总监Mikel Cirkus 表示：“正如Pantone 的年度色彩捕捉了我們周围世界新領兴的年度色彩捕捉了我們周围世界新门我显味的方式是将新信号转化為积极的感官经验。我們2023 年选择的火龙果反映了全球消费者越來越喜欢冒险的口味，以及在成分和口味方面对新奇或异国的情。” I-Taste & Beyond 全球 总监 总监 mikel cirkus 表示 ： 正 如 pantone 的 年度 捕捉 了我們 周围 世界 周围 世界 一风味 的 方式 将 新 信号 积极的 经验。 我們 2023 年 选择 的 火龙 火龙 龙龙龙 火龙 火龙 火龙 龙龙龙 火龙 火火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 癁龫火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 癁龫火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 癁龫火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 Микель Циркус, глобальный креативный директор Taste & Beyond, сказал: «Точно так же, как Цвет года I-Pantone отражает новые темпины Аромат года таким образом, чтобы превращать новые сигналы в положительные сенсорные ощущения. UMikel Circus, umqondisi we-Global Creative kwa-Taste & Beyond, uthe: “Njengoba Umbala Wonyaka We-Pantone ubonisa amatimu amasha emhlabeni osizungezile, sikhetha Iphunga Lonyaka ngendlela ehumusha izimpawu ezintsha zibe umuzwa omuhle wezinzwa.Imiphumela yethu Yokukhetha I-Fire Dragon yango-2023 ibonisa ukuthanda okwandayo kwabathengi emhlabeni jikelele kanye nesifiso sabo sobusha noma i-exoticism ngokwezithako nama-flavour. "
UJeff Schmoyer, iNhloko Yomhlaba Wonke ye-Human Insights, uFirmenich, uthe: “Ukunambitheka okuyinkimbinkimbi kwesithelo sikadrako kudala ithuba elihle lokuletha ubuhlakani obukhethekile bukaFirmenich ekwakheni ulwazi olunesibindi, olugxilile nolumlutha lwe-Savory yabo enesibindi inikezela ngeseyili ephelele. ngezinhlanganisela ezintsha zokunambitheka.”
Itholakala e-Central America, lapho yaziwa khona ngokuthi i-dragon fruit, i-dragon fruit ikhula kahle ezindaweni ezishisayo nezishisayo emhlabeni jikelele, futhi i-pulp yayo inothile ngama-antioxidants kanye ne-calcium.I-dragon fruit ikhula kusukela ekukhuphukeni kwe-cacti, okuyenza ibe isitshalo esimelana nesomiso futhi ngokwemvelo esinamanzi aphansi, sidinga ingxenye yesine kuphela yamanzi esiwadingayo ukuze sikhule uma kuqhathaniswa nokwatapheya.
Njengesidalwa sasenganekwaneni esasiqamba igama, isithelo sikadrako sinokubukeka okunonya, sinesikhumba esinoqweqwe olusukela kokuphuzi okuvuthayo kuya kokunsomi.Nokho, ukunambitheka kwakhe okucashile kuyaphikisana nezikhali zakhe ezibabazekayo.I-Dragon fruit iza ngezinhlobo ezimbalwa ezishiyanayo ngombala ne-flavour, kusukela kukhabe elithambile nesithelo se-kiwi kuya kumajikijolo amnandi, anambitheka kabhithi.
Isebenzisa amakhono ayo e-Human Insights ahamba phambili embonini, ithimba le-Firmenich's Trenz™ lokubikezela lithole ukuthi cishe wonke amadolobha amakhulu emhlabeni ahlangabezane nokukhula kwesithelo sikadrako ngemuva kwe-COVID-19.Nakuba izithelo ezingavamile zihlale zithandwa ezimakethe ze-niche, seziqala ukubonakala kakhulu ezimakethe ezihlukahlukene nasezindaweni zezinsiza zokudla, kanye nasemikhiqizweni esukela kumajusi anembile nama-smoothies kuya kumafomu endabuko amancane njengetiye nokudla okuphekiwe.
Konke lokhu kuyingxenye yomkhuba weminyaka eyishumi wokuba nesibindi nokutholakala kokudla neziphuzo, ngokusho kukaMikel Circus.Lo bhubhane usheshise ijubane lalo mkhuba, okubangele ukwanda kwenani labathengi kanye nokwanda kokuthandwa kwezinongo ezintsha. Ngokuphawulekayo, izindleko zezinongo nezinongo ekhaya zikhule ngo-27% CAGR[1], kutholwe i-Trenz™. Ngokuphawulekayo, izindleko zezinongo nezinongo ekhaya zikhule ngo-27% CAGR[1], kutholwe i-Trenz™.Ngokumangalisayo, ukusetshenziswa kwezinongo nezinongo ekhaya kunyuke ngo-27% ngonyaka[1], kutholwe i-Trenz™.Ngokuphawulekayo, i-Trenz™ ithole ukuthi ukusetshenziswa kwezinongo zasendlini nezinongo kwakukhula ku-CAGR yama-27%[1]. Ukuqanjwa kabusha komkhiqizo omusha kulandele, nezimangalo eziku-pack ezifana “nesibindi” kanye “nezingavamile” ezikhuphuke ngo-38% kusukela ngo-2017, kanye nokusetshenziswa kwenhlanganisela yezindlela ezintathu nezine emikhiqizweni manje sekudaleke ngaphezu kwama-25% akho konke Ukudla & Kwethulwa isiphuzo. Ukuqanjwa kabusha komkhiqizo omusha kulandele, nezimangalo eziku-pack ezifana “nesibindi” kanye “nezingavamile” ezikhuphuke ngo-38% kusukela ngo-2017, kanye nokusetshenziswa kwenhlanganisela yezindlela ezintathu nezine emikhiqizweni manje sekudaleke ngaphezu kwama-25% akho konke Ukudla & Kwethulwa isiphuzo.Kulandelwe ukuqanjwa okungeziwe kwemikhiqizo, nezimangalo zokupakishwa ezifana “nesibindi” kanye “nezixakile” ezikhuphuke ngo-38% kusukela ngo-2017, kanye nokusetshenziswa kwenhlanganisela yezindlela ezintathu nezine emikhiqizweni manje sekwenza ngaphezu kuka-25% wayo yonke imikhiqizo yokudla negilosa. .umsoco.Iziphuzo ezigijimayo.Ukuqanjwa kwemikhiqizo emisha kuyalandela, ngezimangalo zokupakisha ezifana "nokunamafutha" kanye "nokungajwayelekile" kukhuphuke ngo-38% kusukela ngo-2017, kanye nokusetshenziswa kwezinhlanganisela zokunambitheka okuphindwe kathathu ne-quaternary emikhiqizweni manje kudlula lokho kwakho konke ukudla.U-25% weziphuzo nokudla kubaliwe.
Ucwaningo lwabathengi lukaFirmenich oludumile lwe-Emotions360 lunikeze umkhondo wesibili.Lolu cwaningo olunzulu olunamalungelo obunikazi lwezithako zemvelo lubonisa ukuthi abantu banesithakazelo esikhulu esithelweni sikadrako.Eqinisweni, inhlolo-vo yakamuva ye-Emotions360 kubathengi abangu-18 670 emazweni angu-8 ithole ukuthi abathengi abangamaphesenti angu-88 baye bezwa ngesithelo sikadrako kanti abangamaphesenti angu-56 sebezamile.Ngokombono wabathengi, isithelo sikadrako sihlotshaniswa nezichasiso ezifana nesibindi, esingavamile, esijabulisayo, esihlaba umxhwele futhi esijabulisayo.Uma kubhekwa lokhu kuhlotshaniswa okuhle, akumangazi ukuthi labo bathengi abafanayo babala ujekamanzi njengenye yezithako ezingu-90% okungenzeka zidume ngokuzayo.
Njengoba i-dragon fruit ivutha amalangabi amajusi, ezimakethe, nabathengisi basemgwaqweni emhlabeni wonke, umhlaba opakishwe we-Food & Beverage ekuqaleni wawuhamba kancane ukusungula izinto ezintsha kulo mkhuba. Njengoba i-dragon fruit ivutha amalangabi amajusi, ezimakethe, nabathengisi basemgwaqweni emhlabeni wonke, umhlaba opakishwe we-Food & Beverage ekuqaleni wawuhamba kancane ukusungula izinto ezintsha kulo mkhuba.Nakuba i-dragon fruit idumile kuma-juice bar, izimakethe kanye nabadayisi basemgwaqweni emhlabeni jikelele, umhlaba wokupakishwa kokudla neziphuzo wawuphuza ukusungula izinto ezintsha ngokuhambisana nalo mkhuba.Naphezu kokuduma kwesithelo sikadrako ezindaweni zokucima ukoma, ezimakethe, nabathengisi basemgwaqweni emhlabeni wonke, imboni yezokudla neziphuzo ezipakishiwe yaphuza ukusungula izinto ezintsha ngokuvumelana nalo mkhuba ekuqaleni.Kodwa-ke, lo mkhuba uyashintsha futhi zonke izifunda manje ziyasheshisa ukwethulwa kwemikhiqizo equkethe izimangalo ze-dragon fruit.Eqinisweni, ukusetshenziswa kwesithelo sikadrako kuma-CPG (Izimpahla Ezipakishwe Umthengi) kukhula ngokushesha ekudleni kunaseziphuzweni, lapho ukuqanjwa kuvame ukuza kuqala.
UJeff Schmoyer, iGlobal Head of Human Insights, uFirmenich, waphawula: “I-Dragonfruit isengaba ukunambitheka kwesithelo 'okungavamile' semikhiqizo ye-CPG yokudla neziphuzo, kodwa ayisatholakali kubathengi.esinye sezithako ezikhula ngokushesha esizilandele eminyakeni yakamuva.Uma kubhekwa isisekelo esincane kanye nokukhula okusheshayo, lokhu ukukhetha kwethu ukunambitheka kwaminyaka yonke kuze kube manje ngokwesibikezelo.enkingeni yokuqaphela ukunambitheka kwesithelo sikadrako.Ucwaningo lwethu lwabathengi lubonisa ukuthi isithelo kwesinye isikhathi singamangaza ngoba asinayo iphrofayili ye-flavour eqinile ehambisana nokubukeka kwaso.Kunalokho, ukunambitheka kulula, kuyaqabula, kumnandi, kumnandi.”
“Ngenxa yalesi sizathu, i-Firmenich ikholelwa ukuthi ukunambitheka kwayo okudaliwe kuzodlala indima ebalulekile ekuthuthukiseni ukunambitheka nokubhanqa kwemikhosi kadragonfruit nokunye ukunambitheka,” kuphetha uSchmoyer.
I-Firmenich iyinkampani yamakha nephunga elikhulu kunawo wonke emhlabeni eyasungulwa eGeneva, eSwitzerland ngo-1895 futhi enomlando weminyaka engu-127 webhizinisi lomndeni.I-Firmenich yinkampani ehamba phambili ye-B2B egxile ocwaningweni, ekudaleni, ekukhiqizeni nasekudayiseni amakha, amakha nezithako.Yaziwa ngocwaningo lwayo olusezingeni lomhlaba, ubuhlakani kanye nobuholi obuqinile, i-Firmenich inikeza amakhasimende izindlela zokupheka ezintsha ezihlukile, izinhlobonhlobo zezithako zekhwalithi ephezulu kanye nolwazi.I-Firmenich inenzuzo yonyaka ye-CHF 4.7 billion ekupheleni kukaJuni 2022. .Ukuze uthole ukwaziswa okwengeziwe mayelana Firmenich, sicela uvakashele www.firmenich.com.
I-Pantone ihlinzeka ngolimi olunombala oluvamile oluvumela amabhrendi nabakhiqizi ukuthi benze izinqumo zombala ezibalulekile kuzo zonke izinyathelo zokuhamba komsebenzi.Bangaphezu kwezigidi ezingu-10 abaklami nabakhiqizi emhlabeni jikelele bathembele emikhiqizweni namasevisi e-Pantone ukuze basize ukuchaza, ukuxhumana nokulawula umbala kusukela ekukhuthazeni ukuya ekusetshenzisweni kusetshenziswa ubuchwepheshe obuphambili be-X-Rite bezithombe, imfashini nokwakheka komkhiqizo.Izinga le-Pantone lihlanganisa ukucaciswa kombala wedijithali nokomzimba kanye namathuluzi okusebenza.I-Pantone Colour Institute™ inikeza izindinganiso zombala ezenziwe ngokwezifiso, ukuhlonza umkhiqizo kanye nezeluleko zombala womkhiqizo, nezibikezelo zethrendi ezihlanganisa i-Pantone Color of the Year, imibiko yethrendi yombala wendiza, isayensi yezombala nokunye.Amalayisense e-Pantone B2B ahlanganisa isistimu yombala ye-Pantone emikhiqizweni namasevisi ahlukahlukene, okuvumela abalayisensi ukuthi baxhumane futhi bakhiqize kabusha amanani e-Pantone aqinisekisiwe futhi bathuthukise ukusebenza kahle kubasebenzisi babo.I-Pantone Lifestyle ihlanganisa imibala nemiklamo yezingubo, ikhaya kanye nezinsiza.Vakashela ku-www.pantone.com ukuze ufunde kabanzi futhi uxhumane ne-Pantone ku-Instagram, Facebook, Pinterest kanye ne-LinkedIn.